Our #WhatTheFood campaign launches with Food, Inc. screening.
To kick off our SFYNS activities in 2016 we hosted a film screening of the renowned documentary Food, Inc. at the Fruitmarket Gallery Café in Edinburgh. The evening started with a lovely buzz in the room as familiar faces and new bods mingled over Café Milk’s delectable ‘Grazing Station’.
The evening marked the launch of our #WhatTheFood campaign through which we aim to create opportunities for people to ask questions and learn more about the food system in a social, informal and fun environment. Across the year we plan to run a series of events providing insight into how food is grown, processed, sold, distributed and eaten in Scotland. In doing so, we hope to encourage everyone to ask questions about our food system, how we got to where we are today and what future we might want for our food.
Screening Food, Inc. was a great way to start this off as it gives an overview of many different issues facing our food system today and though it is set in and centred on North America, the themes and issues are just as relevant in Scotland, the UK and globally…
Food, Inc. asks how much we really know about the food we buy at our local supermarkets and serve to our families and lifts the veil on the American food industry, exposing the highly industrialised underbelly hidden from the average consumer. It details how the nation’s food supply is controlled by a handful of corporations that put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. Featuring interviews with Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma, In Defense of Food: An Eater’s Manifesto) along with social entrepreneurs like Stonyfield’s Gary Hirshberg and Polyface Farms’ Joel Salatin, Food, Inc. reveals truths about the food system which resonate globally.
Essentially, the film examines the costs of putting value and convenience over nutrition and environmental impact.
We followed the film screening with a short discussion, inviting people to share comments/thoughts/feelings after seeing the film and how some of the issues covered related to Scotland. Despite the, at times, depressing content of the film, there was positivity and enthusiasm for the potential to build a better, fairer food system in Scotland.
Keep asking #WhatTheFood?! And see you at the next event!
Huge thanks to Keep Scotland Beautiful’s Food on Film project for the film screening licence and to Café Milk and the Fruitmarket Gallery for hosting us in such a fantastic space and with some delicious snacks.